What do bad reviews cost you?

Enter a few rough numbers about your business and see what a difference in Google rating may be worth. Everything is calculated in your browser; nothing is saved or sent.

Customers per monthAverage spend per customer (EUR)Your rating now4.2 ★The rating you want to reach4.6 ★

Estimated monthly revenue: 50,000 EUR

Estimated gain at the target rating

1,000 EUR – 1,800 EUR per month

12,000 EUR – 21,600 EUR per year

This is a rough estimate, not a promise: revenue depends on many other factors.

How we calculate

We start from estimated monthly revenue (customers × average spend) and apply an effect of 5–9% per star of difference in average rating.

The range comes from a Harvard Business School study: Michael Luca, "Reviews, Reputation, and Revenue: The Case of Yelp.com" (Working Paper 12-016). For independent restaurants in Seattle, one extra Yelp star was associated with 5–9% more revenue.

The study covers Yelp, restaurants and one US market. Treat the result as an order of magnitude, not an exact figure for your business.

A better rating starts with more real reviews. See how to get more Google reviews or get a Recenzio demo.